Maybe you want your clients to have a higher income, so they purchase higher-end services and products. While your current clientele may be varied, your future clientele can be more pre-meditated. Your clientele needs to be well matched to your skills, expertise and vibe. Perhaps your eyelash extensions are a hit for single women aged 22-40. Do you love cutting men’s hair for young professionals in your urban salon setting? Or are family hair cut days with mom more your thing? Maybe your colorful extensions have garnered interest from high schoolers and festival-goers alike. While you may serve a wide range of clients, it is best to aim for specific niches, in order to curate your services, marketing, promotions and other offerings to meet the needs of your target client. Target this section, provide an overview of your target client. Advising/consulting: Who are your advisors? Consultants? Legal counsel? Accountant? List those key members that advise your business and their rates, to accommodate them into your budgeting.Ħ.Outsourcing: Who is responsible for overseeing outsourced duties, tasks and suppliers? List outsourced tasks, responsibilities and rates.
List staff members, their roles, responsibilities, rates, credentials and level of authority.Who is involved in your salon other than you? Is there anybody that is getting paid for their time? This may also include any work that is outsourced, such as booking, filing, advising, accounting, legal and more. This may include any business partners, personal assistants, styling assistants, apprenticeships, etc. In this section, detail any human resources necessary in running your salon. Join BeautyHive today to receive a Sola-exclusive welcome offer! Ps.Have you heard the buzz? We recently partnered with BeautyHive to create a more efficient online shopping experience that will keep your backbar and shelves fully stocked, with perks that make the #SolaBoss life even sweeter. Service package pricing (if applicable).A description of each service/product/package in detail.The name of each service, product, package and/or offerings.In this section, provide a detailed description of all products and services, and include: Highlight your niche here! Click here to read more about building a niche salon. What are you offering that clients cannot get elsewhere? Get creative - maybe you are the only place in the neighborhood where a client can get both a haircut and a killer cocktail, or perhaps your nail art is the best in the business. Every successful salon owner has their own reason that their salon shines, a niche they fill that nobody else can for their clients.What is their income level? Where do they spend their time? What social media sites are they on?.Who is your target customer? What services do they get? How often do they come into your salon?.What problem do you solve for your clients? What gap do you fill?.What do you want the business to look like 1-3 years from now? 10 years from now?.What do you want to accomplish with your business in the future? For yourself? For your clients? For the community.You should be working in alignment with this mission every day. Make a statement about what you offer, potentially including why you offer it.What do you do now? This can be as simple as: “make my clients feel beautiful,” or “provide a comfortable environment for transformation.”.Inspiration: What inspired you to begin your craft? Your business?.This section is an in-depth introduction to your business. Try and get specific - Age? Demographic? Style? Income?.Objective: What problem do you solve for your customers?.This section is to be completed once you’ve finished all other sections, as it is a simple snapshot overview of your business pulled from more in-depth sections. Generate a corresponding Table of Contents after your document is finished, for easy navigation through your business plan. While it takes a bit of forethought and work upfront, a good business plan will save you time, effort and stress moving forward while boosting your productivity through improved oversight and direction.Īll business plans are different, but for a solid comprehensive business plan, we will outline the following sections: It states the goals and operations of your business, tallies the financial inputs and outputs, and outlines what steps you’ll take to turn services into revenue into profits. As with any company, the best first step is to create a killer business plan.Ī business plan is like a blueprint for the success of your business. Do you ever feel like you are running the show without a master plan? It can be a challenge to juggle all aspects of your business, from your craft to marketing to finances, accounting, sales and more.
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